Ideas, projects & perspectives

The journal.

Commerce, culture and the systems connecting them. Stories from the work we’re building.

Featured · AI commerce

AI commerce is here. Meet Joa on Cop.

From finding the right piece to confirming an order in the conversation: how Joa brings AI-led shopping to Cop.

Cop’s Just ask Joa campaign, featuring a red hoodie

Rouge, a portrait by Ilka Schulz

Shoppable content

Make the story shoppable.

Connect an editorial idea to the artwork, product or stay that inspired it. A shorter path from discovery to a useful next step.

The Art by Ilka Schulz website showing paintings in its virtual salon

Art & digital experiences

A website you can walk through.

Inside Art by Ilka Schulz: an immersive digital gallery that connects paintings, their stories and a direct conversation with the studio.

A White Camel Homes apartment living room in Dubai

Hospitality systems

From discovering Dubai to booking a stay.

White Camel Homes brings its properties, guest information and Lodgify booking journey together in a dedicated brand website.

More from the journal.

5 great content marketing ideas for your Instagram account 5 social media apps you should be paying attention to in 2025 How to increase your Facebook reach by over 200% with this simple trick The power of social media on growth marketing: Strategies for coaches The power of social media on growth marketing: Strategies for coaches The psychology of lead generation: Understanding your ideal client Why customer retention is the ultimate growth strategy

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